Performance media, organic discovery, brand engagement, AI conversion, and measurement — installed as one connected system. Wired to a single metric: enrolled students at the lowest sustainable cost.
Programme-level paid social, calibrated to admissions cycles.
02 / Acquisition · Paid searchHigh-intent demand capture at the moment students decide.
03 / Discovery · OrganicLong-term enrolment defence, programme by programme.
04 / Engagement · BrandEditorial calendars that keep institutions culturally relevant between cycles.
05 / Conversion · LifecycleMost enquiries don’t convert because they’re never followed up well.
06 / Insight · MeasurementProgramme-level dashboards your admissions head can read at 7am.
Programme-level paid social, calibrated to admissions cycles — not generic lead-gen campaigns dressed up in education creative.
We don’t run “Meta campaigns” — we run programme-specific paid funnels. Each programme has its own budget, creative, audience, and CPL benchmark. Generic education campaigns underperform because they treat students as a homogeneous audience. They aren’t.
The result is fewer wasted impressions on people who were never going to enrol, and more spend concentrated on the audiences that fit the institution’s admission profile.
High-intent demand capture at the moment a student decides to act — with campaign architecture built around your programme economics, not Google’s auto-generated themes.
Most agencies build search campaigns around keyword volume. We build them around programme economics — how much an enrolment is worth, how long the typical decision cycle is, what CPL allows for sustainable acquisition. The keyword strategy follows the financial model, not the other way round.
Practical effect: programmes with stronger unit economics get the bid headroom they deserve. Programmes that need volume but tolerate higher CPL get tuned for it. No one-size-fits-all bidding strategy.
Long-term enrolment defence, programme by programme — the difference between depending on paid bidding to reach students and owning the discovery channel outright.
SEO at most agencies is treated as “content + links.” For higher education it’s enrolment defence — a compounding asset that pays dividends across multiple admission cycles, not just one.
That changes how we prioritise. Foundational technical work and programme-page architecture come before content volume. Authority builds before scale. The first six months are about installing infrastructure that the next three years compound on.
Most enquiries don’t convert because they’re never followed up well. The lead-to-enrolment gap is where the real losses happen — and where most agencies stop.
The standard agency stops at lead generation. We extend the system through qualification and nurturing — because the cost of a lead means very little if 80% of leads never receive a serious follow-up call.
Counsellors can only handle 30–50 quality conversations a day. AI handles the volume; counsellors handle the closes. The institute gets a system, not a campaign.
Programme-level dashboards your admissions head can read at 7am. The measurement discipline that turns campaign data into admission decisions.
Most agencies report on the metrics that make agencies look good — impressions, clicks, CTR. We report on the metrics admissions heads need to make decisions: qualified leads by programme, cost per enrolled student, return on engagement.
Practical test: a CFO should be able to read the monthly report and approve the next quarter’s spend without a translator. That’s the bar.
Every engagement runs the same four stages — in the same order. Auditing before architecting, architecting before launching, launching before optimising. The order is the discipline.
Tear-down of your funnel, attribution, programme demand and competitive set. We’re looking for the actual leverage points — not the obvious ones.
Channel mix, programme-level CPL targets, conversion model. Agreed before a rupee is spent. No architecture, no campaign.
Creative production, tracking, CRM wiring, AI nurturing flows live within three weeks. Most agencies take three months.
Weekly creative refresh, bid tuning, counsellor feedback loops. Compound the winners. Cut the rest without sentiment.
30 minutes with our senior team. We’ll diagnose your funnel, benchmark your CPL against our institutional dataset, and identify the three highest-leverage moves for your next admissions cycle.
Book Enrolment Audit
Social Media Management
Editorial calendars that keep your institution culturally relevant between intake cycles — built as an extension of the admissions funnel, not as a separate brand exercise.
What we do
What makes us different
Social media for institutions usually fails because it’s run like a brand campaign instead of like an admissions asset. Engagement metrics get optimised; enrolments stay flat.
We treat social as an extension of the funnel — content that supports recall during research, builds trust during shortlisting, and reactivates dormant leads in time for the next intake. The content calendar maps to the admission calendar, not the other way round.